“SAO PAULO – Organizers of Sao Paulo Fashion Week have promised to take steps to try to make sure that at least 10 percent of the models walking the runways will be blacks or Indians. State prosecutors say they struck a deal with the event's organizers calling for proof that they will attempt to convince designers taking part to promote racial inclusion. Noncompliance by organizers could result in a fine of as much as 250,000 reals ($125,000) in a nation where nearly 50 percent of the population is black and there is a large Indian minority.
Prosecutor Deborah Kelly Affonso said the deal announced Thursday with Luminosidade Marketing & Producoes followed a state investigation. It stemmed from complaints the event recently had fewer black models.” Tech Dirt 6/8/09
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